About Us

Every Cast, Pure Joy. We started Tackle Joy because we love that little jolt when a fish taps the line-and we wanted more people to feel it. We were tired of guessing between a hundred similar rods and “too good to be true” lures, so we built the shop we wished existed: simple choices, honest advice, and gear that actually earns a spot in your tackle bag.

What we’re about

• Plain talk, not hype. We’ll tell you what a rod or reel really does, who it’s for, and where it shines.
• Tested on real water. Lakes, rivers, surf-we try things the way you fish them.
• Fair prices, clear info. No weird surprises. If something’s out of stock or marked down, you’ll know why.

How we pick gear

We choose a small set of rods, reels, lures, and accessories that punch above their weight. If it’s here, it works-whether you’re learning to cast a shaky head or bombing spoons into the surf. Tell us your target species, water type, and budget; we’ll point you to a setup that just makes sense.

For beginners and diehards

New to fishing? We’ll help you avoid expensive mistakes and choose only what you need. Been at it for years? We’ll help you dial in action, power, line, and lure weight so your gear keeps performing season after season and feels “just right.”

We try to do the right thing

Durable gear beats disposable gear. We pick products that last, pack orders with less waste where we can, and share simple care tips so your gear keeps performing season after season.

Need a hand?

You’ll get a real person who actually fishes. Reach out for sizing, rigging tips, or order help - we usually reply within 24–48 business hours.

Email: support@tacklejoy.com
Address: 1295 Aikins Way, Boulder, CO 80305, United States

Thanks for being here. Whether it’s your first cast or your personal best, we’re rooting for you. Tight lines!